TELEHOUSE customer CONTEXTWEB, has received a patent for its Real-Time Classifier, the leading solution for real-time contextual targeting of digital media. TELEHOUSE recently sat down for a conversation with the CONTEXTWEB team to discuss this exciting news and share details with our customers.
Ten years ago, CONTEXTWEB developed a contextual technology referred to as the Real-Time Classifier. Today, they are the proud owners of a patent for this “smart” technology tool which provides advertisers and publishers with more value and control of advertising placement and the bidding process. While there are other providers in the digital media contextualization space, CONTEXTWEB is the only one with a patented technology.
The Real-Time Classifier scans each individual page of content presented and categorizes that content into more than 400 Interactive Advertising Bureau (IAB)-compliant categories. This refined categorization process ensures that an ad is placed where an identified audience consuming very specific content can be targeted. By using the Real-Time Classifier, all aspects of digital campaign performance are likely to improve, whether measured by click-through rates, conversions or brand lift.
What does this mean for the online media buying industry as a whole? Advertisers rely on the
Real-Time Classifier’s ability to scale audience and reach a broader market through the types of content they consume. Publishers also realize more value from their digital inventory. “The Real-Time Classifier has been architected from the ground up to curate online digital content in real time by delivering extremely granular content categorization,” said Tim Murray, CEO of CONTEXTWEB. “We are very proud of a technology that, together with our outstanding team, enables us to deliver superior service. It’s the culmination of a considerable investment of time, money and engineering that has allowed us to be at the forefront of helping advertisers and publishers reach their desired audiences.”
CONTEXTWEB has been included as one of the fastest-growing technology companies in North America, according to the Deloitte Technology Fast 500, every year since 2007. The addition of this patent is further validation of their commitment to providing customers with solutions and services that increase the effectiveness of their digital investments.